How UpGage Transformed Our Business Revenue and Customer Engagement
In this blog series, we’re diving into the impact of UpGage on our business from every angle. We’ll discuss both the expected and the unexpected benefits we discovered along the way.
Here’s what we’ll cover:
The Bottom Line
Impact on our Customers
Impact on our Employees
Unintended Benefits from #2 and #3 (where the magic happens!)
Why We Built UpGage
As a growing business, we were always on the lookout for ways to expand. Specifically, we wanted to increase sales to our existing customers through upsells while streamlining the process. After years in development, we were thrilled to launch UpGage at the start of the 2023 season in our business.
Our primary goal? Maximize customer lifetime value while being a better resource to our clients by identifying property issues. And we saw results quickly.
The Results Speak for Themselves
In our first year with UpGage, we generated $32,250 in additional revenue from upsells, which translated to over $60,000 in added lifetime customer value! This incredible increase was just the beginning, and we quickly realized that UpGage had even more to offer.
Unintended Benefits: Beyond Revenue
While the revenue boost was fantastic, the real surprise was the impact UpGage had on employee engagement and customer relationships. We initially aimed to increase revenue, but as we learned from Henry Hazlitt’s Economics in One Lesson, making changes in one area can have ripple effects elsewhere—luckily, these were all positive!
Employee Engagement and Customer Relationships
Our Techs love educating customers but previously lacked motivation or incentives to do so. With UpGage, we trained them on identifying upsell opportunities and engaging with customers. Once the first upsell was made, it was like a floodgate opened!
Now, our Technicians ask more questions in meetings, engage with each other on upsell techniques, and share valuable insights with their peers. Customer conversations became more educational, helping clients understand their property’s needs and what to prioritize.
The Magic of Customer Education
One of the best parts? Even customers who didn’t buy from us were still grateful for our Techs’ expertise. This unexpected engagement built trust and loyalty with customers, adding new touchpoints and opportunities for us to connect.
What Are You Struggling With?
If you’re facing challenges in customer engagement or employee satisfaction, let’s chat! Set up a call with me to discuss your biggest problem—no sales pitch, just an honest conversation. Schedule a call here!
About the author:
Chris Imlach is a Co-Founder of UpGage and 20 year Green Industry veteran. After spending 18 years as a full service landscapers Chris and his team has streamlined the business to be fertilization only under their Green Sphere brand. Chris' goal with developing UpGage is to short cut other owners journeys to success, help them go faster, make more money while developing a kick ass company culture!